Built for the Outdoors
We keep things simple.
Designing eyewear that feels
natural and stays comfortable,
so you can focus on what you’re
doing, not what you’re wearing.
HØKEN is an eyewear brand born in the south of Sweden, shaped by the outdoor culture and active lifestyle of the region. Built on durability, functional simplicity, and a mindset of movement, we design ski goggles and sport sunglasses for people who spend their days outside —whether skiing in the mountains, running long distances, cycling fast roads, or hiking trails.
Founded in 2024 and launched online in 2025, HØKEN combines modern design principles with high-quality manufacturing partners across Europe and Asia to create eyewear that feels natural, performs reliably, and is comfortable.
What is HØKEN?
“Höken” means The Hawk in Swedish, a symbol of sharp vision, awareness, and presence. Our eyewear carries that idea: stay focused and aware, whether you're moving through forests, roads, or mountains.
Our Ø pays tribute to our Scandinavian roots and the outdoor culture we share across the north.
Stay focused and aware,
whether you're moving
through forests, roads, or mountains.
“Weather changes. Light shifts. You keep moving.”