Built for the Outdoors
We keep things simple.
Designing eyewear that feels
natural and stays comfortable,
so you can focus on what you’re
doing, not what you’re wearing.
HØKEN is a Scandinavian eyewear brand shaped by the outdoor culture of Sweden. It’s built on durability, functional simplicity, and a mindset of movement. We design ski goggles and sport sunglasses for active use, whether you're skiing in the mountains, running long distances, cycling fast roads, hiking trails, or spending full days outside.
Founded in 2024 and launched online in 2025, HØKEN combines modern design principles with high-quality manufacturing partners across Europe and Asia to create eyewear that feels natural, performs reliably, and is comfortable.
What is HØKEN?
“Höken” means The Hawk in Swedish, a symbol of sharp vision, awareness, and presence. Our eyewear carries that idea: stay focused and aware, whether you're moving through forests, roads, or mountains.
Our Ø pays tribute to our Scandinavian roots and the outdoor culture we share across the north: movement, nature, and time outside.
Stay focused and aware,
whether you're moving
through forests, roads, or mountains.
