Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.hokenoptics.com (the “Site”), in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy applies exclusively to users within the European Union (EU).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we gather information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and details about your interactions with the Site. We refer to this data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer. For more details: http://www.allaboutcookies.org
• Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: Electronic files used to understand your browsing behavior on the Site.

When you make or attempt to make a purchase through the Site, we collect specific information, including your name, billing address, shipping address, payment information (e.g., credit card details), email address, and phone number (“Order Information”).

“Personal Information,” as used in this Privacy Policy, includes both Device Information and Order Information.

Data Controller:
Swedrest Logistics Sp. z o.o.
[INSERT business address]
Email: info@hokenoptics.com

HOW WE USE YOUR PERSONAL INFORMATION

We process your Personal Information for the following purposes:

  1. Order Fulfillment: Process payments, manage shipping, and provide order confirmations/invoices.

  2. Communication: Contact you regarding orders or respond to inquiries.

  3. Fraud Prevention: Screen for potential fraudulent activity or risks.

  4. Personalization and Marketing: Provide recommendations, promotions, and targeted advertising (based on consent).

  5. Site Optimization: Improve Site functionality, user experience, and analyze behavior.

LEGAL BASES FOR PROCESSING PERSONAL INFORMATION

We process your Personal Information on the following legal grounds:

• Performance of a Contract: Necessary to fulfill an order or provide requested services.
• Consent: For marketing communications, analytics cookies, and targeted advertising.
• Legitimate Interests: For site improvement, customer service, and security (provided these interests do not override your fundamental rights).
• Compliance with Legal Obligations: Accounting, tax reporting, and regulatory requirements.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with third-party service providers to facilitate the Site’s functionality. These include:

  1. Advertising Partners:
    Facebook, Google, and TikTok, using cookies and tracking technologies to display targeted advertisements.

  2. Analytics Tools:
    Google Analytics helps us understand customer behavior. More info: http://www.google.com/intl/en/policies/privacy/
    Opt-out: http://tools.google.com/dlpage/gaoptout

  3. E-commerce Platform:
    The Site is hosted on Shopify, which securely stores and processes your data. Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

  4. .Payment Processors:

  5. Payments are processed through secure third-party providers (such as Stripe, PayPal, Shopify Payments, depending on configuration). We do NOT store your complete credit card details.

We may also disclose your Personal Information:

• To comply with legal requirements, including lawful requests by authorities or courts.
• To protect the rights, property, or safety of Hokenoptics, its users, or others.

YOUR RIGHTS UNDER THE GDPR

As a resident of the EU, you have the following rights regarding your Personal Information:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restriction: Request limitations on data processing.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing for direct marketing or legitimate interest cases.
• Right to Withdraw Consent: Withdraw consent at any time for processing based on consent.

You also have the right to lodge a complaint with the supervisory authority:
President of the Personal Data Protection Office (UODO), ul. Stawki 2, 00-193 Warsaw, Poland.

To exercise rights, contact us at: info@hokenoptics.com

DATA RETENTION

We retain your Order Information only as long as needed to fulfill the purposes described in this Privacy Policy, or as required by law (e.g., accounting obligations). Device Information is retained for analytics and optimization purposes for a reasonable period.

COOKIE POLICY

We use cookies to enhance your experience on the Site. You may manage or disable cookies through your browser settings. Additional information: http://www.allaboutcookies.org

The Site also operates a cookie consent tool to manage marketing/analytics cookie preferences in compliance with EU regulations.

AGE OF CONSENT

By using this Site, you confirm that you are at least 18 years old or have reached the age of legal majority in your country.

DATA TRANSFERS OUTSIDE THE EU

If your Personal Information is transferred outside the EU, we ensure that appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission are in place to protect your data.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in business practices, legal requirements, or technical updates. Any changes will be published on this page; material updates will be communicated directly to you.

CONTACT US

For questions, complaints, or requests related to this Privacy Policy or your Personal Information, please contact:

Email: info@hokenoptics.com

Data Controller: Swedrest Logistics Sp. z o.o, Jana Pawla Woronicza 31/89, 02-640 Warsaw, Poland
Data Protection Officer: Swedrest Logistics Sp. z o.o., Data Protection Team